OSCE Project Co-ordinator in Ukraine trains social entrepreneurs on social media marketing

Ways to increase the sustainability of social businesses by using social media marketing tools were discussed at a training session organized in Kyiv on 26 July 2016 by the OSCE Project Co-ordinator in Ukraine.

The event gathered representatives of three social businesses that were established with the support of the OSCE Project Co-ordinator in Ukraine so that they can provide job skills for people vulnerable to human trafficking. The social businesses also simultaneously serve as revenue sources for local NGOs working on anti-trafficking.

The training course focused on widespread social networks and ways of using them for increasing social enterprises’ profit, including the best use of social media to attract customers and gain their positive feedback. The participants had a chance to practice their digital skills and communication abilities during the hands-on exercises aimed at producing high-quality content for social networks.

Natalia Myakushko, Head of the Rukomysli Social Enterprise in Lviv, thanked the OSCE Project Co-ordinator for its continuous support. “The innovative idea of social business requires innovative tools for its development and this training helps us to use modern communication channels in an efficient way for the benefit of people vulnerable to human trafficking,” she said.

This is the first of three training sessions which will help social entrepreneurs develop a strategy for interacting with new media.

The training sessions are part of a project on preventing human trafficking in Ukraine through the economic empowerment of vulnerable persons, which is being implemented by the OSCE Project Co-ordinator in co-operation with the Ukrainian Ministry of Social Policy, and with the support from the Canadian Government and Norwegian Ministry of Foreign Affairs.

The project aims at the establishment of and support to social businesses that work to prevent human trafficking by providing beneficiaries with sufficient and sustainable income at home, giving them genuine and viable livelihood options, and therefore decreasing the likelihood of persons taking up deceptive job offers where they may be exploited.  

So far, 52 people at risk of human trafficking, including 14 internally displaced people, two victims of domestic violence and one ex-combatant, as well as six people who were formerly subjected to human trafficking have already benefited from the job skills’ courses within these social businesses.