Newsroom
Giving a boost to children's TV programming in Kosovo
PRISTINA 29 November 2002

Journalists in Kosovo producing the evening news for Radio Television Kosovo, a public service broadcaster. (Lubomir Kotek/OSCE) Photo details
PRISTINA, 29 November 2002 - Journalists and media professionals from Kosovo, Serbia proper, Montenegro, Albania and Macedonia are taking part in a four-day conference in Brezovica/Brezivice to discuss how to improve the quality of children's TV programming.
The first two days are organised around the screening of 26 of the most innovative programmes as awarded this year at the world competition organised by the Munich-based Prix Jeunesse Foundation. The remaining two days will be dedicated to a series of workshops on writing for children.
The event organised by the OSCE Mission in Kosovo, Children's TV Belgrade (DTV), the Prix Jeunesse Foundation, the Goethe Institute and Zweite Deutche Fernsehen (ZDF), will be an opportunity for professionals of the region to join films and contributions and exchange experiences in working on children's programmes.
In Kosovo the quality and quantity of children's shows is lacking as the awareness of most programme makers of what children as viewers are demanding is low. In addition, most of the programmes presented are not locally produced, but bought abroad.
Producing programmes set to high quality standards represents a challenge to TV professionals, but marks a strong commitment to the community by promoting quality, education entertainment.
The present conference, the first of its kind to raise the issue of the quality of children broadcasting in Kosovo and the neighbouring regions, will be followed-up next year.
The OSCE, as part of its institution building mandate, has placed great emphasis on training media professionals to ensure that Kosovo develops a democratic, qualified media sector reaching the highest international standards.
The first two days are organised around the screening of 26 of the most innovative programmes as awarded this year at the world competition organised by the Munich-based Prix Jeunesse Foundation. The remaining two days will be dedicated to a series of workshops on writing for children.
The event organised by the OSCE Mission in Kosovo, Children's TV Belgrade (DTV), the Prix Jeunesse Foundation, the Goethe Institute and Zweite Deutche Fernsehen (ZDF), will be an opportunity for professionals of the region to join films and contributions and exchange experiences in working on children's programmes.
In Kosovo the quality and quantity of children's shows is lacking as the awareness of most programme makers of what children as viewers are demanding is low. In addition, most of the programmes presented are not locally produced, but bought abroad.
Producing programmes set to high quality standards represents a challenge to TV professionals, but marks a strong commitment to the community by promoting quality, education entertainment.
The present conference, the first of its kind to raise the issue of the quality of children broadcasting in Kosovo and the neighbouring regions, will be followed-up next year.
The OSCE, as part of its institution building mandate, has placed great emphasis on training media professionals to ensure that Kosovo develops a democratic, qualified media sector reaching the highest international standards.