Мedia, Gender and the Reporting of Emergencies

Having analysed the media coverage of the floods that affected Serbia in 2014, the booklet sought to shed light on new aspects of media reporting and to draw attention to the topics that should be the focus of media attention. At the same time, through examples seen in other countries that have been dealing with the issue of gender-sensitive reporting for several years, the publication offers recommendations and advice that could be useful in the reporting of future natural disasters and emergency situations. To that end, problems faced by journalists and the media when reporting of an emergency situation, is highlighted. Through concrete examples of good practice, this booklet offers suggestions for the improvement of communication between relevant authorities and the media, which may result in a higher quality of information disseminated to citizens.