The Presence assists the Government and the Assembly in aligning media legislation with EU standards and supports media outlets to enhance their activities accordingly. Activities focus on promoting a free media and freedom of expression, self-regulation, professionalism and responsibility, access to information, support to switch over from analogue to digital broadcasting and the application of ethical standards. Assistance is offered to the National Council of Radio and Television (NCRT), the Assembly Committee on Education and Media, the public broadcaster, the self-regulatory body and other national institutions and the media community in further building up their capacity to foster media independence.

The Presence assists efforts aiming to create a viable and professional media industry in line with international standards. It supports the goal of self-regulatory mechanisms working with efficiency and playing a stronger role in the development of professional standards, and raises awareness among the authorities and the media community on the importance of access to information. It works with the OSCE Representative on Freedom of the Media and international media-related institutions and NGOs.

The Presence has provided technical expertise to the NCRT for the draft strategy on switchover from analogue to digital broadcasting, and helped organize a national conference on the issue. The Presence has worked closely with the Assembly's Education and Mass Media Committee to ensure that the process of the discussion and adoption of the draft law on broadcast media was a participatory one, with the involvement of both national stakeholders and international organizations.